Retail energy software · Now with AI agents

Streamline your retail energy operations.

Then put it on autopilot.

12+

Deregulated states served

50+

Utilities integrated

28+

REP brands served

MedTractions runs enrollment, renewals and fraud screening for retail energy providers across 12+ deregulated states. Our new AI agents work inside those same systems next to your team. The result is faster onboarding, fewer lost renewals and less fraud.

Meet the AI agents

About our software

Deregulated energy markets · illustrative platform activity

ENROLLMENT12-mo fixed · credit passDALLAS, TX

WATTFRAUDIdentity mismatch · heldHOUSTON, TX

NATURAL GASGas enrollment completePITTSBURGH, PA

Clients

Some of retail energy’s greatest success stories choose us.

From national brands to fast-growing independents, these providers run enrollment, renewals and fraud screening on MedTractions.

What we do

One partner for the systems, the security and the deals.

Since the start, we’ve built for one industry: retail energy. Each service line works on its own, and they work better together.

REP Software

Enrollment, renewals, brokers, pricing and contract documents in one platform, connected to ERCOT, billing and credit.

Explore the platform →

NEW

AI Agents

Agents that work your enrollment queue, rescue expiring renewals and draft customer replies. Your team approves anything before it reaches a customer.

See the agent network →

Fraud Risk Solutions

WattFraud stops bad enrollments before they cost you, with identity and enrollment fraud screening built for REPs.

See WattFraud →

M&A Consulting

Strategy, valuation, buyer and seller introductions and deal support from people who know retail energy.

Get a free consultation →

New · Agentic AI for retail energy

AI agents that already know retail energy.

Most AI vendors start from zero. We built the enrollment, renewal and fraud systems these agents plug into. They read the same data your team does and hand back finished work for a person to approve.

Built on your platformHuman-approvedEvery action logged

Agent network · drag to rotate · Tap any agentLive demo

Jump to an agent

Customer Care

Inbox Agent

Reads incoming customer emails, finds the answer in your knowledge base and account data, and drafts the reply.

Works with

Shared inboxKnowledge baseAccount data

Human checkpoint

Every reply waits in a review queue until a person sends it.

Example output

Customer asked why their bill went up. Reply drafted with a month-to-month usage comparison.

SAMPLE ACTIVITY

Commission Reconciler reconciled broker commissions
Rate Notice Assistant prepared a rate-notice batch for review
Churn Early Warning raised churn risk on 18 accounts
Inbox Agent drafted 27 email replies for review

STEP 1 · CONNECT

Plugs into what you run

Agents read from the MedTractions platform through a secure connection. There’s no new system for your team to learn.

STEP 2 · WORK

The agent does the legwork

An agent picks up a job, like a failed enrollment, an expiring contract or an inbound email. It pulls the data and drafts the fix.

STEP 3 · APPROVE

Your team makes the call

People see the draft, the reasoning and the data behind it. Nothing reaches a customer until someone clicks approve.

Start with one agent on one problem. We'll scope it with your team before anything gets built.

REP Software

Reclaim your time.

Industry-leading retail energy software that automates the operations your team shouldn’t have to do by hand. It’s also the foundation every MedTractions AI agent runs on.

Unified enrollment & renewalEnrollments, renewals, plans, promo codes, brokers and more managed in one place

Real-time integrationsBilling, EDI, credit and payment systems

Dynamic compliance documentsState and commodity-specific dynamic compliance documents

Custom pricingSegmented plans and pricing by channel

Sales analyticsDashboards across every channel and broker

Email and textBuilt-in customer messaging

Multi-channel launchWeb, CSR, broker and door-to-door

Automated renewalsRenewal workflows that run themselves

Fraud preventionWattFraud screening at the point of enrollment

Custom developmentFeatures built around how your REP works

Fraud Risk Solutions

Outsmart enrollment fraud before it costs you.

WattFraud is our fraud-prevention platform for retail energy providers. It checks every new enrollment against identity, address and behavior signals, and it learns from a shared network of REPs, so a bad actor blocked at one provider is flagged at the next.

Visit WattFraud.com ↗

87/100

Sample risk score

Email 2 days old
Phone on 4 accounts
ESI ID re-enrolled 3x
Blacklisted IP

Multi-point risk checksAddress and ESI ID, email, phone, IP address and name history are scored together on every enrollment.

ID and selfie validationGovernment ID and selfie matching for high-risk or high-value enrollments, without slowing down the good ones.

Transaction monitoringWatches move-ins and switches on each ESI ID and alerts you to repeat attempts and unusual frequency.

API integrationPlugs into your enrollment flow by API, and it's already built into the MedTractions platform.

Your rules, your thresholdsSet your own risk settings for hold, review or deny. Customer data stays protected.

Shared fraud networkSignals from participating REPs strengthen every provider's screening, while each company's data stays its own.

And now a word from our clients

Retail energy leaders on working with us.

REP Software

a killer conversion rate

When I started Windrose Energy, I knew that I needed a one-stop shop to get things off the ground in terms of enrollment automation starting at the customer level. Since partnering with MedTractions, I’ve been able to depend on them for our website, enrollment, and renewal process. Not only that, but they also helped me get a killer conversion rate. They are always highly responsive and a pleasure to work with as we navigate through the changes in this industry, especially by increasing fraud prevention practices, decreasing our operational costs and increasing our renewal rates. I highly recommend them for any retail energy provider considering their services.

Tom Strickland

President, Windrose Power & Gas

M&A Consulting

a highly valued and trusted advisor

MedTractions has been a highly valued and trusted advisor to our company in advising on the sale of Stat Energy residential business. MedTractions represented us with highest level of integrity and professionalism, provided thoughtful insights and exceeded our expectations in every way. We truly value the timely, sound and objective advice and the day-to-day involvement provided by MedTractions throughout every step of our sale of process.

Ethan Kahn

Principal, Stat Energy

Software + M&A

a spectacular track record

MedTractions has a spectacular track record of being dependable for our technology work in both C&I and Residential space and has great insight for the M&A process. Their retail industry knowledge and contacts provides us with many strategic options.

Qadir Khan

CFO, Source Power & Gas

REP Software

a personalized enrollment flow

David and his team do a remarkable job at managing the IT needs of both our parent company, Volterra Energy, and Discount Power. A major gem that they provided us is a personalized enrollment flow and custom software enhancements that enables us to do many things that we would not be able to do if it wasn’t for their team of IT experts.

Neville Ravji

Chief Executive Officer, Volterra Energy, Discount Power

M&A Consulting

exceptionally responsive throughout

We could not have been happier to have worked with MedTractions in the sale of Capital.Energy. I picked a great company to advise me and we were happy with their services throughout the process. David Mirza was exceptionally responsive throughout, making a stressful time much more manageable.

Tony King

Executive Director, Capital.Energy

Web & Marketing

an expert in energy markets

MedTractions built our website from scratch and we love it and have received incredibly positive feedback. Our working relationship with their team has been wonderful. They are responsive, collaborative, creative and focused on meeting our needs. David is an expert not only in web design and social media, but also in energy markets, which makes him and his team a great resource to any energy company.

Jeffrey D. Shoaf

Senior Vice President Retail, Amerex Energy Services

Web & Marketing

deadlines were met throughout

I had the great pleasure to work with Michael and look forward to another opportunity to collaborate with him soon. He brought many unique ideas and suggestions to our team and used them to help us focus and drive the process to update the look and feel of our proposed website. He was an important part of the creative process and driving through to the final look and feel. His flexibility and commitment to his craft made him very easy to work with as our deadlines were met throughout the duration of the project.

Antoine Arbuckle

The Houston Technology Center

Retail Energy Mergers & Acquisitions

We're here to do your bidding.

M&A has become one of the fastest ways to add customers and enter new markets. We guide buyers and sellers from first strategy call to post-merger transition.

M&A strategy
Pre-qualified introductions
Meeting facilitation
Valuation assistance
Deal structuring
Negotiation
Presentation materials
Post-merger transition