Automate and Conquer

Discover why REPs love us.


Some of the Greatest Retail Energy Success Stories Choose Us

They’re phenomenal in their own right. Our innovative software and automated processes free up their valuable teams to think up new ways to compete in the retail electricity and natural gas space. Tedious and monotonous acquisition and retention operations are not only eliminated, but elevated to new heights.

Imagine what your team could do with more efficiency and time.

REP Software

Reclaim Your Time.

Industry Leading Retail Energy Software to Automate Operations

MedTractions provides an innovative web-based Retail Energy software that helps supercharge your sales, renewals, productivity and operational efficiency to help grow your business.

  • One system to manage all enrollments, renewals & brokers
  • Real time integration with billing, ERCOT, credit, payment processor, and more
  • Dynamic contract documents (EFL, TOS, and YRAC)
  • Custom and segmented pricing and plans
  • Sales Analytics & Dashboard
  • Email & Text Integration
  • Launch to selected channel(s)
  • Automated renewal offers and notices
  • Custom Software Development
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And Now a Word from Our Clients…

When I started Windrose Energy, I knew that I needed a one-stop shop to get things off the ground in terms of enrollment automation starting at the customer level. Since partnering with MedTractions, I’ve been able to depend on them for our website, enrollment, and renewal process. Not only that, but they also helped me get a killer conversion rate. They are always highly responsive and a pleasure to work with as we navigate through the changes in this industry, especially by increasing fraud prevention practices, decreasing our operational costs and increasing our renewal rates. I highly recommend them for any retail energy provider considering their services.

Tom StricklandPresident, Windrose Power & Gas

MedTractions, has been a highly valued and trusted advisor to our company in advising on the sale of Stat Energy residential business. MedTractions represented us with highest level of integrity and professionalism, provided thoughtful insights and exceeded our expectations in every way. We truly value the timely, sound and objective advice and the day-to-day involvement provided by MedTractions throughout every step of our sale of process.

Ethan KahnPrincipal, Stat Energy

MedTractions has a spectacular track record of being dependable for our technology work in both C&I and Residential space and has great insight for the M&A process. Their retail industry knowledge and contacts provides us with many strategic options.

Qadir KhanCFO, Source Power & Gas

David and his team do a remarkable job at managing the IT needs of both our parent company, Volterra Energy, and Discount Power. A major gem that they provided us is a personalized enrollment flow and custom software enhancements that enables us to do many things that we would not be able to do if it wasn't for their team of IT experts.

Neville RavjiChief Executive Officer, Volterra Energy, Discount Power

MedTractions built our website from scratch and we love it and have received incredibly positive feedback. Our working relationship with their team has been wonderful. They are responsive, collaborative, creative and focused on meeting our needs. David is an expert not only in web design and social media, but also in energy markets, which makes him and his team a great resource to any energy company.

Jeffrey D. ShoafSenior Vice President Retail, Amerex Energy Services

I had the great pleasure to work with Michael and look forward to another opportunity to collaborate with him soon. He brought many unique ideas and suggestions to our team and used them to help us focus and drive the process to update the look and feel of our proposed website. He was an important part of the creative process and driving through to the final look and feel. His flexibility and commitment to his craft made him very easy to work with as our deadlines were met throughout the duration of the project.

Antoine ArbuckleThe Houston Technology Center

We could not have been happier to have worked with MedTractions in the sale of Capital.Energy. I picked a great company to advise me and we were happy with their services throughout the process. David Mirza was exceptionally responsive throughout, making a stressful time much more manageable.

Tony KingExecutive Director, Capital.Energy

Retail Energy Mergers
& Acquisitions

We're Here to Do Your Bidding. Get a Free M&A Consultation.

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...a spectacular track record of being dependable for our technology work in both C&I and Residential space and has great insight for the M&A process...

Qadir Khan, CFO, Source Power & Gas

...a highly valued and trusted advisor to our company in advising on the sale of Stat Energy residential business...

Ethan Kahn, Principal, Stat Energy

Mergers & Acquisitions

Consulting Services

A quick scan of the retail energy industry reveals one common trend of business activity- mergers and acquisitions (M&A). Progressive energy retailers have adopted the M&A strategy to increase customer count, revenue, acquire niche customers, and access new markets & commodities.

Working with a retail energy M&A advisory firm increases the probability of a business sale or purchase. A successful M&A transaction requires good planning, persistence, and flawless execution. We will be happy to have a confidential, no-obligation consultation.

Retail Energy M&A Advisory Services

Our comprehensive and customized M&A advisory services include:


  • Assistance in developing an M&A strategy to sell or acquire the right firm
  • Introductions to M&A candidates that have been pre-qualified to meet your succession planning strategy criteria
  • Facilitation of meetings and discussions with merger candidates in a progressive and constructive manner
  • Assistance with valuation issues
  • Structuring and negotiating the deal term sheet
  • Assistance with structuring and negotiating the details of the M&A transaction, the M&A agreement and the supplementary agreements
  • Development of presentations and collateral materials to sell the benefits
  • Organizing, planning, and structuring a merger or acquisition
  • Post-merger transitionary advisory services
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